Hair & beauty · Surrey
A solo stylist, finally properly set up
Claire was running her growing salon from a paper diary and Instagram DMs. We built a website and a simple system to keep her clients in one place.
Claire S · Founder, The Little Hair Room
73%
Bookings online
~6
Hours saved/week
+22%
Repeat clients
Situation
Claire had built up a loyal following but had no website. New enquiries came through Instagram, texts, and the occasional Facebook message. Bookings were tracked in a paper diary and clients regularly slipped through the cracks.
Task
Give Claire a calm, professional online presence and one simple place to manage her clients, without forcing her to learn complex software.
Action
- Designed a clean, brand-led website with a clear booking flow.
- Set up a lightweight client database so she could see history, notes, and upcoming appointments at a glance.
- Walked her through the new setup over two friendly sessions until she felt comfortable.
- Connected her Instagram bio and Google Profile straight to the new booking page.
Results
- 73% of her bookings now come through the website automatically.
- Saves roughly 6 hours a week she used to spend replying to messages.
- Repeat client bookings up 22% in the first three months thanks to gentle follow-up reminders.
Free review
Not sure if your website is pulling its weight?
We'll review it for free and tell you, in plain English, what's working and what isn't.