Roofing · Surrey
From paper diary to four extra jobs in two weeks
A two-man roofing crew was relying entirely on word of mouth. We built a simple website and set up instant enquiry replies.
James W · Owner, Roofing Repairs
+4
Extra jobs in 2 weeks
2 min
Avg. response time
9 days
Site live in
Situation
James and his brother had been roofing in West Yorkshire for over a decade. Almost all their work came from word of mouth and a Checkatrade listing. They had no website, missed calls during the day on roofs, and quotes were getting forgotten in a paper diary.
Task
Give them a clear online front door so people searching for a local roofer could find them, see their work, and get a quick response, without James having to change how he ran the day-to-day business.
Action
- Built a focused 4-page mobile-first website with their service areas, photos of recent jobs, and clear call/WhatsApp buttons.
- Set up an automatic reply to new enquiries with their availability and a simple next step.
- Configured a missed-call text-back so anyone who rang while they were on a roof got a friendly message within a minute.
- Optimised their Google Business Profile and added 12 recent jobs with before/after photos.
Results
- 4 additional jobs booked within the first two weeks of going live, all from local Google searches.
- Average response time to a new enquiry dropped from a few hours (or never) to under 2 minutes.
- James now spends roughly 10 minutes a day on admin instead of an hour each evening.
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