Almost every decorator in your area has the same offer on paper. What separates you is how quickly someone can see the standard of your finish, understand roughly what it costs and get an answer back.
Split the work up properly
- Interior painting, room by room, with photos of each type of space.
- Exterior painting, render coating and woodwork, which is seasonal and higher value.
- Wallpapering and feature walls, often searched for on its own.
- Landlord and letting agent turnarounds, priced on speed rather than detail.
- Commercial and office decorating, including out of hours work.
- Spray finishing for kitchens and doors if you offer it.
Photograph rooms, not walls
A wide shot of a finished living room with the light on tells someone more than ten close ups of a skirting board. Show the whole space, keep the styling out of it and add a line about what was involved and how long it took.
Give a range per room
A typical bedroom from a certain figure, a hallway and stairs from another, wallpapering per roll. It does not tie your hands, and it means the people who call are already comfortable with your level.
Local search for decorators
- A page per service and a page per main town, not one page trying to cover everything.
- A Google Business Profile with recent finished room photos.
- Reviews collected at the end of every job, since this trade lives on recommendation.
- Fast loading galleries, because large photos are the usual cause of a slow trade site.
Cost and timescale
Most decorating sites we build go live inside two weeks, starting at £299 one-off with optional monthly extras from £30. Our cost guide covers typical UK agency pricing.
Common questions
What should a painter and decorator website include?+
Room by room examples, separate pages for interior, exterior, wallpapering and commercial work, guide prices per room, the areas you cover, and a form that lets people send photos for a quote.
How much does a decorator website cost in the UK?+
Our builds start from £299 one-off with optional support from £30 a month. A bespoke decorating site from a UK agency typically costs £1,000 to £3,000.
How do decorators get more work online?+
Publish a page for each type of job and each town you cover, keep a tidy photo gallery of finished rooms, and collect reviews consistently. Decorating is a repeat and referral trade, so a site that makes you easy to recommend pays for itself.
Should I take on commercial work through the website?+
If you want it, give it its own page. Offices, landlords and letting agents search differently to homeowners and they care about insurance, out of hours working and turnaround, not colour advice.
Do I need to show prices?+
A per room range for painting and a per roll rate for wallpapering filters out the bargain hunters and makes serious enquiries far more likely to book.