A customer spending several thousand pounds on a fitted wardrobe or a new staircase is buying confidence. Your site is usually the first and only evidence they have that you are worth the difference between you and the cheapest quote.
Cover carpentry and joinery separately
- Fitted wardrobes, alcove units and media walls, the highest value work for most joiners.
- Kitchen fitting and worktops.
- Staircases, spindles and handrails.
- Doors, skirting, architrave and second fix.
- Decking, garden rooms and outdoor structures.
- Repairs, sash windows and restoration if you take it on.
Detail shots do the persuading
Anyone can post a photo of a finished wardrobe. Photograph the mitres, the soft close hinges, the paint finish and the way it meets an uneven wall. Those images are what separate a joiner from a fitter in a customer's head, and they cost nothing to take.
Start prices, not full quotes
A fitted alcove unit from a certain figure, a full wardrobe run from another. Bespoke work cannot be priced online, but a starting point stops you quoting for people who were never going to spend that much.
Local search for carpenters
- One page per service and one per main town, since these are all searched locally.
- A Google Business Profile with fresh project photos and correct categories.
- Reviews collected at handover, ideally with a photo attached.
- Compressed images so a portfolio heavy site still loads quickly on a phone.
Cost and timescale
Most joinery sites we build go live inside two weeks, starting at £299 one-off with optional monthly extras from £30. Our cost guide covers typical UK agency pricing.
Common questions
What should a carpenter or joiner's website include?+
A gallery of finished work, separate pages for fitted furniture, kitchens, doors, staircases and general carpentry, the areas you cover, lead times, guide prices and a simple enquiry form that accepts photos or drawings.
How much does a carpentry website cost in the UK?+
Our builds start from £299 one-off with optional support from £30 a month. A bespoke joinery site from a UK agency usually costs £1,000 to £3,500 depending on the size of the portfolio.
What is the difference between marketing carpentry and joinery?+
People search for both, often meaning different things. Carpentry searches lean towards on site work like doors, decking and second fix. Joinery searches lean towards made to measure furniture and staircases. Cover both with their own pages.
How do I win higher value fitted furniture work?+
Show complete projects with detail shots of the joints, hinges and finish, state your lead time honestly and give a starting price. Customers spending several thousand pounds are buying reassurance as much as the piece.
Should I show lead times?+
Yes. Being booked up eight weeks ahead is a selling point, not a problem. It filters out anyone who needed it yesterday and signals demand to everyone else.