For builders and renovation companies, the website is not really a lead magnet. It is a credibility check. Referrals, Instagram followers and passers-by all end up there before they ring you.
The portfolio does the heavy lifting
A gallery of your own finished work is worth more than any amount of clever copy. Group projects by type so people can find something like their own job, and write two or three lines about what was involved.
- Before and after images for every project, taken in daylight.
- A short story per project: what the client wanted, what you did, how long it took.
- Project type tags such as extension, loft conversion, full refurbishment.
- The town each project was in, which quietly helps local search too.
A page per type of work
- Single and double storey extensions.
- Loft conversions.
- Full house refurbishments and renovations.
- Kitchens, bathrooms and garden rooms, if you take them on.
- Commercial fit outs, if relevant.
Reassurance beats sales talk
Insurance, guarantees, trade memberships, how you handle payments and stage sign offs. Say it plainly. Homeowners are nervous about builders, mostly because of stories they have heard, so removing that worry is most of the job.
Getting found
- One page per service, one page per main town or borough you work in.
- A complete Google Business Profile with recent project photos posted monthly.
- Reviews from finished projects, with a name and a location.
- Fast mobile loading, since most people look you up on a phone.
Cost and timescale
Builds start from £299 one-off, with optional monthly extras from £30. Most sites are live within two weeks. Greg at Turner Renovations went from no website at all to around nineteen enquiries a month, which you can read about in his case study.
Common questions
What should a builder's website include?+
A portfolio of finished projects with before and after photos, a page per type of work such as extensions, loft conversions and refurbishments, the areas you cover, guide pricing or typical project sizes, reviews, and a simple way to request a quote.
How much does a builder website cost in the UK?+
Our builds start from £299 one-off with optional monthly support from £30. A bespoke build from a UK agency is usually £1,000 to £3,500, more if you need a large project gallery.
How many project photos do I need?+
Six to ten finished projects is plenty to start. Quality matters more than quantity. Daylight, wide shots, and a before image for each one.
Should I show project costs?+
Give typical project ranges rather than fixed prices. Something like a single storey extension from a certain figure sets expectations and stops you quoting for jobs that were never in budget.
How long does it take to build?+
Most builder websites we make go live within 7 to 14 days. Gathering and organising project photography is usually the longest part, and we help with that.