Most salon websites are either a social feed with no prices, or a slow template full of stock photos of someone else's hair. Neither wins the client who is looking for a new stylist at nine o'clock on a Sunday night.
What a salon website actually needs
- A full price list, by service and by stylist level, on its own page.
- One tap to book, whether that is your own form or a link to your booking software.
- Photos of work you have done in your salon, not stock imagery.
- Your stylists, with a line each about what they specialise in.
- Opening hours, parking, nearest stop and a map that opens in one tap.
Booking without giving away your margin
Fresha, Treatwell and the rest are useful, but they are also a shop window full of your competitors. Send people to your own site first, then hand them off to booking. You keep the client relationship, the review, and the repeat visit.
Getting found locally
- Name your town and your main services in your page headings, not just in the footer.
- A complete Google Business Profile, with photos added every month.
- Ask for a review at the till, every time. Reply to all of them.
- A page for each big service: balayage, colour correction, extensions, bridal.
What this looks like in practice
The Little Hair Room came to us with a social page and no website. A simple site with prices, a gallery and an obvious booking button changed how many new clients found them. The full story is in our case studies.
Cost and timescale
Most salon sites we build go live inside two weeks, from £299 one-off with optional monthly support from £30. No lock-in, and the site is yours.
Common questions
What should a hair salon website include?+
Your price list, an online booking link, photos of your own work, your stylists, opening hours, parking and location details, and reviews. Everything else is optional.
How much does a hair salon website cost in the UK?+
Our builds start from £299 one-off with optional support from £30 a month. A bespoke salon website from a UK agency usually costs £900 to £3,000 depending on how much booking and gallery work is involved.
Do I still need a website if I use Fresha or Treatwell?+
Yes. Booking platforms take a cut and put you next to every competitor in your town. Your own site lets people find you directly, see your prices without a login, and book on your terms.
How do I get my salon to show up on Google Maps?+
A complete Google Business Profile with the right categories, real photos updated regularly, reviews asked for after every appointment, and a website that names your town and your services on the page.
Should I publish my prices?+
Yes. Price is the first thing new clients look for. Hiding it sends them to the salon down the road that does show it, and it fills your inbox with messages asking how much a cut costs.